Privacy Policy

Effective Date: 22/09/2029

1. Introduction

At Authentic Feel, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website www.authenticfeel.com, make a purchase, or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant UK privacy laws.

2. Information We Collect

We may collect and process the following personal data:

Identity Data – name, username, title.
Contact Data – email address, phone number, billing and delivery addresses.
Transaction Data – details of purchases and payments.
Technical Data – IP address, browser type, device information, cookies.
Usage Data – how you use our website and services.
Marketing Data – your communication preferences.

3. How We Use Your Information

We use your data only when permitted by law, typically in the following ways:

To process and deliver your orders.
To manage payments, fees, and charges.
To provide customer support.
To send service updates or marketing communications (if you have opted in).
To improve our website, products, and user experience.
To comply with legal or regulatory obligations.

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

Contract – processing necessary to deliver your order or requested services.
Consent – for marketing emails or cookies (where required).
Legal obligation – to comply with UK law (e.g., tax records).
Legitimate interests – to improve our services and prevent fraud.

5. How We Share Your Information

We do not sell your personal data. We may share it with trusted third parties only when necessary, such as:

Payment processors (e.g., PayPal, Stripe).
Delivery partners (e.g., Royal Mail, couriers).
IT & website service providers (hosting, analytics, email services).
Professional advisers (lawyers, accountants, auditors).
Regulators and authorities where legally required.

6. International Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place (such as adequacy decisions or Standard Contractual Clauses).

7. Data Retention

We keep your personal data only as long as necessary:

Orders & transactions: 6 years (for tax/legal reasons).
Marketing data: until you opt-out.
Technical/cookie data: in line with our Cookie Policy.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of your data.
Request deletion (“right to be forgotten”).
Restrict or object to processing.
Request data portability.
Withdraw consent (for marketing).

To exercise these rights, contact us at: hello@authenticfeel.com

9. Marketing

You may receive marketing communications if you have opted in. You can unsubscribe at any time using the link in our emails or by contacting us directly.

10. Security

We use technical and organisational measures to protect your personal data, including secure servers, encryption, and access controls.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices, so please check their policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website with the date of the latest update.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us: Email: hello@authenticfeel.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk.